work/sanagrow | Black Design

SUPPRESS

85% Control. 100% Impact.

As Creative Director, I was brought in to energize the launch of SUPPRESS—a breakthrough weed control product from SanaGrow—with bold, unexpected visual storytelling. Instead of falling into the typical ag campaign formula, we led with something fresh, juicy, and hard to ignore.

We developed a full sweepstakes campaign around the product's claim: 85% control. From 3D visuals to a clean mobile-first microsite, every touchpoint was designed to grab attention and drive engagement. The result? A digital rollout that broke through the clutter and got growers talking.

Scope: Campaign concepting, 3D art direction, microsite UX/UI, email marketing, sweepstakes promotion.

The Challenge

SanaGrow launched SUPPRESS, an innovative weed-control product boasting “85 % control.” The goal: to cut through agricultural marketing noise with a bold, engaging campaign that both educates and entices growers.

My Role

Creative Director — responsible for strategic concepting, 3D art direction, UX/UI design for the microsite, and campaign roll-out across channels including email and promotions.

Process

Developed a fresh, stand-out campaign concept (“85 % Control. 100 % Impact”) that avoided traditional ag-brand aesthetics.
Commissioned and art-directed dynamic 3D product visuals that visually dramatize performance.
Designed a clean, mobile-first microsite optimized for engagement and accessibility.
Crafted integrated campaigns, including sweepstakes promotion and email creative, to drive interaction and awareness.

The Solution

A visually powerful digital campaign with a microsite that captivated growers. Bold 3D visuals and inviting UX design grabbed attention; the campaign mechanics—especially the sweepstakes—created measurable buzz.

Impact

Generated strong initial social and industry chatter, overcoming typical ag-marketing clutter.
Sweepstakes and engaging visuals increased awareness and contributed to early adoption interest.
Delivered a fresh, memorable brand moment for SUPPRESS in an otherwise conservative sector.