work/pork | Black Design

Pork Cares Sustainability

Rooted in the Land. Built for the Future.

I served as Creative Director on the National Pork Board’s digital sustainability report—translating complex data into a bold, approachable experience that highlights real progress across the pork industry.

We used vibrant visuals, mobile-first layouts, and interactive storytelling to make the work of 60,000 pig farmers feel both personal and powerful. The result: a digital report that connects science, sustainability, and story—all in one place.

Scope: Digital report design, UX, art direction, infographics, environmental branding.

The Challenge

The National Pork Board needed to communicate complex sustainability data across the pork industry in an engaging, human-centered way that resonates with the public and industry stakeholders.

My Role

Creative Director — oversaw the digital report’s UX design, visual strategy, infographic creation, and overall art direction and digital storytelling.

Process

Translated dense sustainability metrics into narrative-driven, interactive visuals that feel personal and compelling.
Built the experience with mobile-first responsiveness to meet users wherever they are.
Developed an environmental branding style—bold colors and approachable infographics—to balance scientific credibility with emotional resonance.

The Solution

A dynamic, interactive digital sustainability report that showcased the efforts of 60,000 U.S. pork farmers through vivid storytelling, rooted in data and elevated by rich visuals.

Impact

Made complex environmental data accessible and emotionally engaging.
Fostered a sense of connection between consumers and farmers, blending science, story, and visual clarity.
Positioned the National Pork Board as a forward-thinking, transparent voice in agricultural sustainability.