The Challenge
Mission Taco needed a refreshed digital presence to match their bold, eclectic in-restaurant experience while improving the usability of their online ordering system.
My Role
Creative Director & UX/UI Lead — responsible for brand alignment, wireframing, interface design, and design oversight through development.
Process
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Interviewed staff and customers to identify friction points in ordering and menu browsing.
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Sketched multiple navigation flows and tested low-fidelity prototypes.
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Iterated UI with emphasis on bold typography, playful imagery, and mobile-first layouts.
The Solution
A colorful, energetic website that mirrors the restaurant vibe, built with mobile ordering front and center.
Impact
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Online orders increased by 18% within three months of launch.
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Reduced customer confusion by simplifying navigation and consolidating menus.
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Strengthened brand presence by aligning digital design with the in-store atmosphere.
Mission Taco Joint
Built on Flavor, Backed by Attitude.
Mission Taco isn’t just a restaurant—it’s a lifestyle. I led the charge on brand evolution, digital design, and campaign visuals that stayed true to the brand’s SoCal roots while leveling up its polish and performance. From merch to menus to mobile ordering, we crafted a system that’s as bold and craveable as the food itself.
Scope: Visual identity, packaging, web design, merch, illustration.
MTJ
Photography direction
MTJ
Apparel
MTJ
On premise
