Maid Central
Cleaning Up the Cleaning Business.
For this B2B SaaS brand in the residential cleaning space, I led a full identity refresh and product design overhaul. The creative challenge: simplify complexity without losing capability. The result was a cleaner, smarter interface and a more professional presence—showing that Maid Central isn’t just software, it’s the system smart cleaning businesses run on.
Scope: Brand identity, platform UI/UX, illustrations, website design.
The Challenge
Maid Central, a cleaning business software platform, needed a refreshed site to explain their product clearly and build trust with small business owners.
My Role
Creative Director & UX Lead — guided design from wireframes through final visual system.
Process
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Restructured content hierarchy to highlight features and benefits.
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Designed demo flow and clear “Request a Demo” CTAs.
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Applied a clean, approachable UI language to reduce technical intimidation.
The Solution
A streamlined SaaS marketing site tailored to cleaning businesses, emphasizing product value and ease of use.
Impact
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Increased demo sign-ups from small business prospects.
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Reduced bounce rates on pricing and feature pages.
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Delivered a repeatable system for ongoing content growth.
Maid Central
Resposive
Agvance
Custom illustrations
Energy Force
Mobile First
