Daytona 500
Forever Starts Here.
As Creative Director, I led the branding and visual storytelling for one of the most iconic sporting events in the world. This was about more than a race—it was about honoring the legacy of Daytona and pushing it into the future. We anchored the campaign in the power of tradition, grit, and spectacle. From digital to in-venue experiences, the visual system captured speed and permanence.
Forever. Daytona 500.
Scope: Branding, campaign development, motion, digital.
The Challenge
NASCAR’s signature event required a dynamic digital campaign that captured the speed, energy, and spectacle of the Daytona 500 while driving fan engagement.
My Role
Creative Director — responsible for visual campaign development and digital design leadership.
Process
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Partnered with NASCAR’s marketing team to align campaign creative with broadcast and sponsorship materials.
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Built a digital toolkit to maintain visual consistency across microsites, ads, and social.
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Focused on balancing bold typography and motion graphics with usability.
The Solution
A visually charged campaign system that unified NASCAR’s event promotion across digital channels.
Impact
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Increased digital engagement during the race season.
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Delivered a scalable design system that NASCAR leveraged across multiple events.
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Reinforced Daytona 500’s brand as the pinnacle of American motorsport.
Daytona Rising
Photography direction
D500
Apparel
Daytona Rising
Animation
