

Big Health
On the Big Health project, my focus was on crafting an intuitive and user-centric interface that seamlessly blends with the company’s mission to improve mental health through accessible digital therapeutics. By prioritizing a clean and calming aesthetic, I ensured that the UI not only looked appealing but also fostered an environment conducive to user engagement and retention. Through thoughtful UX design, I streamlined the user journey, making it easy for individuals to navigate resources, access support, and achieve their mental health goals with minimal friction. This project required a deep understanding of the user’s needs, empathy in design decisions, and a commitment to delivering a solution that truly benefits the end user.
Mental Health, Made Human.
Tasked with reframing the story around digital mental healthcare, I drove the creative for Big Health to feel approachable, human, and uplifting—without losing the professionalism the healthcare space demands. Our work had to break stigma, build trust, and speak directly to users, not just enterprises. We built a visual language that felt confident and compassionate.
Mental health care for all. Anytime. Anywhere.
Scope: UX/UI, brand expansion, art direction, product marketing.



The Challenge
Big Health, a digital therapeutics company, needed a redesign to communicate the effectiveness of its mental health solutions and attract enterprise clients.

My Role
UX/UI Designer & Creative Director — responsible for digital storytelling, wireframes, and user flow optimization.
Process
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Worked closely with stakeholders to translate complex healthcare offerings into clear user journeys.
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Designed patient and provider pathways to highlight ease of adoption.
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Ensured visual tone balanced clinical credibility with warmth and accessibility.
The Solution
A welcoming, professional website that explains Big Health’s solutions in a clear, approachable way.
Impact
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Improved conversion rates for enterprise outreach.
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Simplified the communication of complex digital therapies.
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Helped Big Health secure greater brand credibility in the healthcare sector.
Other pieces

Big Health
Display marketing

Big Health
Mobile

Website

