Agvance
Precision Meets Power.
For Agvance needed a creative refresh that could stand up to the complex, data-heavy world of ag retail. I oversaw a brand system and digital presence that clarified their offer, modernized their tech stack’s look and feel, and gave their teams a platform to better tell the story. Bold visuals, smart infographics, and grounded storytelling drove the work.
Scope: Brand evolution, product UI, 3D visualizations, campaign development.
The Challenge
Agvance, a leading agribusiness platform, needed a modernized web presence to reflect their innovative technology solutions and connect with a broader user base.
My Role
UX Lead & Creative Director — responsible for information architecture, wireframes, and high-fidelity design system development.
Process
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Audited existing content structure to surface gaps in clarity.
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Collaborated with client stakeholders to restructure navigation around user tasks.
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Created modular design components for scalability across sub-pages.
The Solution
A sleek, professional website showcasing Agvance’s cutting-edge platform with clear pathways for customers, partners, and prospects.
Impact
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Improved usability and clarity of product offerings.
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Enabled faster content updates through a component-driven CMS design.
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Helped reposition Agvance as a forward-thinking leader in the ag-tech space.
Agvance
Photography direction
Agvance
Custom illustrations
Energy Force
Website
